Process

When it comes to commercials, generally we are handed a piece of film, and if we're lucky it tells a story. This spot is a favorite of ours; it is the story of a woman leaving her hairdresser because she has found a replacement. The sexy 'Physique' has won her over and the hairdresser is devastated.

Here are five different perspectives for the musical sentencing of our tale. We begin with just the film.

Here is our process for finding a direction.

Physique"Salon" TV:30
(w/o music)

Direction 1	Direction 2	Direction 3	Direction 4	Direction 5